By Michael Hinman
Tampa Bay Business Journal
ODESSA — Luxury homebuilder Ariel Homes is breaking ground on the third phase of Keystone Meadows, a 70-acre project off North Mobley Road in northern Hillsborough County where nearly 50 homes are planned.
The builder plans to construct three speculative homes listing at just over $500,000 each, an idea that hasn’t been heard in the housing community for quite some time.
“What we’re seeing right now is people finding that [listing prices] are where they need to be,” said Ariel Quintela, the homebuilder’s president. “I think in ’08, people were still not sure where the numbers would go with what was happening in the economy and all. But now it seems like a good time to buy and an even better time for us to build.”

By SHERRI ACKERMAN
